What is Answer Engine Optimisation?
Search used to rank links. Answer engines pick winners. AEO makes you that winner by giving AI models clear, short answers they can quote, plus schema and entity signals
(brand ↔ services ↔ locations) that confirm you're credible and local.
Signs you need AEO
Your competitors show up in AI summaries; you don't.
Voice assistants can't answer basic questions about your service.
Your content reads fine, but isn't structured for machines.
Local visibility is patchy: Maps, GBP and "near me" results are inconsistent.
You've "done SEO" but enquiries lag.
What AEO changes
Lift in AI/voice visibility
More mentions in overviews and assistants.
Better local signals
Clear service-area relevance and consistent NAP.
Faster paths to enquiry
Q&As, internal links and contact cues that convert.
Cleaner data for models
Schema that validates who you are and what you do.
Two ways we work on AEO
Quotes are provided after requirements are confirmed on the discovery call.
From brief to bookings
What we do each month
Monitor
AI/overview impressions, FAQ lift, new "People Also Ask" gaps
Maintain
Schema updates, fix conflicts, ensure NAP/GBP consistency
Expand
New Q&A snippets or voice-friendly sections; add citations
Tune
Internal links, headings, scannability, lead prompts
Deliverables you can point to
AEO audit summary (before/after)
Q&A copy (per page) + recommendations for future questions
JSON-LD schema blocks (validated)
Internal link map and entity notes
Re-index confirmations + performance snapshot
Monthly report (for retainers)
Local results that stick
Questions People Actually Ask
How is AEO different from SEO?
SEO ranks pages on a list. AEO structures content so AI assistants and Google's overview can quote your answer. We still care about technical SEO, but AEO prioritises Q&As, schema and entity clarity so your brand is selected - especially for local intent.
Do I need a new website for AEO?
No. We can optimise most sites as-is: add Q&A blocks, schema and better internal links. If the site is slow, inaccessible or outdated, a new Smart AI Website will usually perform better and is faster to maintain.
How quickly will we see results?
For indexed pages with solid local signals, you can see early movement within weeks. Full impact builds as models recrawl and your Q&As/citations settle. Our reports track mentions, overview impressions and enquiries.
Can you help with Google Business Profile and citations?
Yes. We align categories, services and descriptions, then build reputable local citations to reinforce entity and NAP consistency.
Who writes the Q&As?
We draft voice-style answers from your materials and customer questions, then you approve. We aim for 40–60 words per answer to maximise "liftability".
Will AEO help Maps rankings?
AEO strengthens the entity + content side. Maps also depends on reviews, proximity and GBP quality. We'll give you a review playbook and local steps to support both.
What does reporting include?
You'll see Q&A coverage, overview/snippet visibility, schema status, and enquiry trends - plus the exact actions we'll take next month.
What happens after the upgrade?
You can stop there, or move into a monthly AEO retainer so we keep your answers fresh, schema tidy and local signals strong.
Ready to become the answer?
Book a quick call. We'll scope your build, confirm the right tier, and pencil your 48-hour homepage demo - so you can see it before you commit.
Always on.
Always ahead.
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Rod Fernandez Design
Lake Macquarie (Gwandalan), NSW 2259, Australia.
Serving clients in Sydney, Newcastle, Central Coast and surrounding areas.
We are located on the unceded territory of the Awabakal peoples and we acknowledge the traditional custodians of these lands.
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