About Rod Fernandez Design
We help growing businesses in Lake Macquarie, the Central Coast and Newcastle launch Smart AI Websites, run AEO upgrades on existing sites, and wire in AI Voice Agents + CRM automations.
Local, practical and results-focused. We build AI-ready websites and AEO content that show up in answers - then connect everything to your CRM so enquiries become bookings.
The difference
Answer-first content
Pages structured so AI assistants can quote you - short Q&As, clear headings and schema.
Automation by default
Forms, chat and bookings route to your CRM with follow-up triggers baked in.
Local and reachable
We're on the ground when you need us; feedback cycles are fast.
Who is Rod Fernandez?
Back in the 80s, while other kids were playing Pac-Man, Rod was reverse-engineering video games to figure out how they worked. That early obsession turned into a lifelong habit of solving tech problems from the inside out.
Now, he builds more than just websites. Each project becomes a connected, lead-generating system built to pull its weight. AI captures and qualifies your leads. Automation follows up without fail. Your site speaks "Search" fluently, from Google search to Chat GPT.
The result?
Less admin. You're found in more places. More leads and conversions. A site that doesn’t just look the part, but earns its place on the team.
Our Principles
Who we help
Trades & Property Services
Convert more jobs with suburb coverage, quote → booking flows, 24/7 chat/voice and CRM dashboards.
Service-based Businesses
Instant quote calculators, booking automation, review prompts, suburb pages and after-hours capture via chat/voice.
Manufacturing & Warehousing
Product showcases with structured data, RFQ funnels, distributor hubs and CRM-backed follow-up.
Local presence
We work face-to-face across Lake Macquarie, Central Coast and Newcastle,
and support clients remotely across Australia.
Local Business Success Stories
Read what local businesses have to say...
"Rod was really easy to work with. He got the website going in around 3 days, I’m really pleased with the results. I definitely recommend anyone needing a new website to give him a buzz."
- Gary L. Lilac HVAC
"Rod was fantastic to work with! Quick, top notch work. Had my new website up and running in less than a week, was super easy to deal with and to provide my feedback about the site before going live. Couldn't ask for better service. Will strongly recommend to anyone."
- Caleb R. Bespoke Home & Property Maintenance
Questions People Actually Ask
Who is Rod Fernandez Design for?
Local and professional teams who want enquiries, not just traffic. We build AI-ready websites, run AEO upgrades and connect chat/voice and CRM so follow-up happens automatically.
Where are you based? Do you meet in person?
We're local to Lake Macquarie, the Central Coast and Newcastle. Most work is delivered fast online; we meet in person when it helps momentum.
How fast can we launch?
Tier-1 (5-page) sites can launch in 14 days once content and access are supplied. Larger scopes follow agreed timelines. Your monthly retainer starts on launch.
Do we need a new website for AEO?
Not always. If your CMS allows, we'll run an AEO upgrade first. If the site is slow or outdated, a Smart AI Website is usually better value long-term.
Ready to work with a team you can actually reach?
Book a quick call. We'll confirm fit, scope your build or AEO upgrade, and pencil your 48-hour
homepage demo if a new site makes sense.
Always on.
Always ahead.
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HOURS
MON-THUR : 9AM - 5PM
FRIDAY : 9AM - 3PM
LEGAL
Rod Fernandez Design
Lake Macquarie (Gwandalan), NSW 2259, Australia.
Serving clients in Sydney, Newcastle, Central Coast and surrounding areas.
We are located on the unceded territory of the Awabakal peoples and we acknowledge the traditional custodians of these lands.
Copyright 2025. Rod Fernandez Design. All Rights Reserved.