Smart AI websites that work while you sleep
Your site should do more than just look pretty. Ours are AI-ready, built to convert, and wired into your CRM so enquiries turn into appointments
without the run-around.
We'll design your homepage demo within 48 hours. Approve it, you pay the Design and Deploy fee, and we'll start your build. Monthly retainer starts on launch.
If any of this sounds familiar, you're in the right place
"Leads go to a form. Then… crickets."
"Voice assistants can't find you."
"Your site looks dated and loads slowly."
"Follow-up isn't automated, so sales slip."
"No idea what's working - no reports you trust."
Smart = Built for AI Discovery + Built for Conversion
Everything you need to capture, convert and close.
AI & AEO Ready
Clear answers and structured data that AI searches can quote.
Speed & Accessibility
Core Web Vitals passed; mobile-first design.
Local GEO Signals
Service-area clarity for Maps and "near me" searches.
Reporting That Makes Sense
See which pages and FAQs create leads.
Two ways to work with us
Smart AI Websites
Launch a modern, AI-ready site that converts -
from copy to chat to CRM.
AEO (Answer Engine Optimisation)
Keep your current site. We'll structure content and schema so you appear in AI answers and local results.
Three tiers. One outcome: more qualified enquiries.
A one-off Design & Deploy fee to build and launch, then a Monthly Retainer for care, updates and AEO maintenance
(retainer starts on launch).
Tier 1 - Fast Launch
5 pages
Best for Trades & Property Services and owner-operators needing a sharp, lead-ready upgrade.
Includes:
Homepage, Services, About, Contact, one Location/Industry page
AEO-structured copy with Q&A blocks
LocalBusiness/Organization schema
Chatbot optional; CRM hooks
Analytics basics
Delivery: 14 days from kickoff (once access & content are supplied)
14-day promise applies to this tier only
Tier 2 - Professional Growth
10–15 pages
Best for Service-based businesses who want suburb stacks, quote → booking flows and review automation.
Includes:
Deeper service pages, industry pages
Blog setup, advanced AEO entity mapping
Tailored CRM workflows
Review prompts
Delivery: 4–6 weeks
Tier 3 - Expansion Plus
20+ pages
Best for Manufacturing & Warehousing with product showcases and RFQ funnels.
Includes:
Booking engines, multi-location structure
Dashboards, integrations
Multilingual/voice rollout if required
Delivery: 8–12 weeks
Quotes are provided after requirements are confirmed on the discovery call.
*14-day promise applies to Tier 1 (5-page builds) only. 48-hour homepage demo precedes payment. Scopes lock at kickoff; changes may affect timelines and pricing.
From brief to bookings
Local Business Success Stories
Read what local businesses have to say...
How we make you
the answer
Answer engines reward pages that state facts clearly, use structured data, and align entities (brand, services, locations).
We build that in - then keep it fresh.
Concise Q&As that AI searches can quote in 40 - 60 words
FAQPage, LocalBusiness, Organization schema
Entity mapping: brand ↔ services ↔ locations
Voice-style headings (who/what/where/how much)
Quarterly refresh options via retainers
Built for the way you work
Trades and Property Services
Keep jobs flowing with sites that convert enquiries into booked work for electricians, plumbers, and property maintenance teams.
Service-based Businesses
Make every call count - quoting, booking, and review systems tailored for carpet cleaners, restoration, and pest services.
Manufacturing & Warehousing
Showcase products, handle RFQs, and strengthen supplier connections for local producers and logistics businesses.
Proudly serving the Hunter & Central Coast
We work face-to-face across Lake Macquarie, Central Coast and Newcastle - and support clients remotely across Australia.
Questions People Actually Ask
What's the difference between SEO and AEO?
SEO helps you show up on Google’s list. AEO helps you get picked as the answer.
With SEO, you’re trying to climb the rankings. With AEO, we structure your content so AI tools (like Google’s AI Overviews and ChatGPT) can quote you directly.
Do I need a new website to do AEO?
No. If your current CMS allows, we can run AEO as a standalone upgrade: restructure key pages, add Q&A blocks and schema, and tidy internal links. If your site is outdated or slow, a Smart AI Website build is usually better value.
Can you connect to my CRM and calendar?
Yes. We integrate forms, chat and bookings with most mainstream CRMs and calendars. New enquiries trigger automations - so follow-up happens fast and consistently.
Is the 14-day launch real?
Yes - for Tier 1 (5 pages) when content and access arrive on Day 0. If we miss the deadline on our side, we deduct 10% from the build fee. Larger sites follow scoped timelines.
How do we measure success?
You'll see calls, forms, bookings and source reports in one place. We prioritise leads and revenue, not vanity metrics.
Ready to be the first answer?
Let's scope your build or AEO upgrade in a quick 15-minute call. If there's a fit,
we'll pencil your start date and your 48-hour homepage demo.
Always on.
Always ahead.
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MON-THUR : 9AM - 5PM
FRIDAY : 9AM - 3PM
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Rod Fernandez Design
Lake Macquarie (Gwandalan), NSW 2259, Australia.
Serving clients in Sydney, Newcastle, Central Coast and surrounding areas.
We are located on the unceded territory of the Awabakal peoples and we acknowledge the traditional custodians of these lands.
Copyright 2025. Rod Fernandez Design. All Rights Reserved.