Portfolio and Proof

Website Work for Local Businesses

Rod Fernandez Design makes local business websites, trade websites, AI products and conversion-focused builds designed to help businesses get found, trusted, and contacted.

01 • electrical services business

Central Coast Electrician Website

A Central Coast electrical business website rebuilt to support clearer service messaging, stronger local relevance, and a faster path from local search to first enquiry.

02 • residential cleaning business

Lake Macquarie Cleaning Website

A residential cleaning website shaped to improve trust, sharpen the offer, and make weekly, move in/out, and one-off cleans easier to enquire about.

03 • air conditioning business

Central Coast HVAC Website

A service-business website built to position Lilac as a reliable local HVAC specialist with clearer trust signals, stronger service structure, and a more direct path into quotes and callouts.

04 • lawn care and garden maintenance business

Maitland Lawn Care Website

A service-business website built to position Shawns Lawns as a reliable local lawn care specialist, with clearer service structure, stronger trust signals, and a more direct path into free quotes.

05 • boutique guitar brand

Boutique Guitar Brand Website

A premium dark-mode brand website built to showcase modern headless guitars, custom builds, and the studio's design-led approach with more clarity and atmosphere.

06 • independent software label

Scroll-Driven Software Showcase Website

A dark, cinematic website that tells the story of four software projects one scroll at a time, built as custom code and used to test the techniques that go into premium builds.

07 • AI product for trades businesses

AI Product Landing Page

A focused SaaS landing page designed to position Tradiebot clearly for tradies looking to automate more of their workflow.

08 • AI search visibility product

AI Search Visibility Landing Page

A conversion-led landing page for an AI visibility product, shaped to communicate clarity, authority, and search-focused value fast.

09 • lead generation software product

Lead Generation SaaS Landing Page

A product launch page built around offer clarity, stronger positioning, and a cleaner path into the app experience.

10 • AI consulting and automation business

AI Business Website

A site designed to make an AI-focused offer feel clearer, more credible, and easier to understand for potential clients and collaborators.

11 • AI product for trades businesses

AI Voice Agent Website for Trades

An AI Collab product site, rebranded and rebuilt from a React single-page app to static Astro for speed and a cleaner path through a rename.

12 • cafe and local hospitality business

Lakeside Cafe Website

A lakeside cafe website built to showcase coffee, food, and local atmosphere while making key info like menu, hours, and location easy to find.

13 • coffee shop and local retail hospitality business

Coffee Shop Website

A brand-led coffee shop website built to showcase premium coffee, treats, and local character while giving the venue a more memorable online presence.

14 • lakeside breakfast and lunch cafe

Lakeside Cafe Website

A warm, story-led cafe website built to showcase coffee, Banh Mi, and Asian-inspired lunches while making the menu, hours, and lakeside location easy to find.

If your site isn't converting the right visitors, fix it

A free review will show what's helping, what's getting in the way, and what would make the site work harder for your business.