Website Growth Insights
The insights hub is written by Rod Fernandez Design, a web design studio in Lake Macquarie, covering websites, service pages and AEO for business owners, plus build and debugging notes for developers.
How website structure affects AI search and visibility
WebMCP: The Next Step in Building Websites for AI Agents
A plain-English look at WebMCP, the proposed standard that lets AI agents use websites instead of just reading them, and what it means for local businesses.
Read articleWhat's AEO and Why Does It Matter for Local Businesses?
A plain-English explanation of Answer Engine Optimisation for local businesses that want their websites to be clearer, more useful, and better positioned for AI-assisted search.
Read articleAI SEO vs Traditional SEO: What's the Difference?
A practical comparison for local business owners who want to understand how AI-led search changes the job of a business website.
Read articleHow to Get Found in ChatGPT and Google AI Overviews
More local buyers are starting their search in AI tools rather than Google. The businesses that get recommended aren't necessarily the biggest. They're the clearest.
Read articleClearer structure, stronger local relevance, better foundations
Custom-coded vs WordPress: a real-world speed comparison
The same local business, the same services, one website replaced by another, both measured with Google PageSpeed Insights on the same day. Not a laboratory test, but the closest the real world gets.
Read articleWhy Your Central Coast Website Isn't Showing Up in Google
A practical guide for Central Coast businesses that have a website online but are still hard to find when local buyers search for their services.
Read articleHow Many Pages Does a Local Business Website Need?
The answer isn't a number. It's a set of pages that each do a specific job. Most local businesses need fewer pages than they think, but those pages need to work much harder.
Read articleWebsite Redesign Central Coast: When Is It Time to Rebuild?
Most Central Coast business owners know their website isn't working well enough. The question is whether the answer is a quick improvement, a redesign, or a full rebuild. The difference matters a lot.
Read articleBetter sites for trades and local service businesses
AI Websites vs Normal Websites: What Actually Changes?
A practical guide to the difference between a normal business website and one that's built to support AI tools, automation, cleaner lead handling, and future search changes.
Read articleWhy Brochure Websites Don't Work for Competitive Trades
A practical guide for tradies and trade-style local businesses that need more than a basic online brochure to win calls and quote requests.
Read articleBuild stories, debugging write-ups and measured results. Written for developers and technical teams rather than for business owners.
A VST3 plugin opened as a black window, and the bug was in neither the plugin nor my code
One hosted plugin drew its editor. Another opened a window with nothing in it. The variable was the UI toolkit, and the fault was in the host library both of them sat behind.
Read articleTwo numbers came out of the same run. I published the worse one
Precision was about 90%. Exact agreement was 27%. Both describe the same evaluation, and only one of them tells you whether the thing is any good.
Read articleWhen something needs doing this week
The insights above are the long view. Security notices are the short one: when a website vulnerability is serious enough to matter to a small business, that section explains in plain English whether it affects your site and what to do about it.
If the site isn't clear or trustworthy, start here
These articles are designed to help you understand the gaps. A free review helps you decide which gap matters most right now.