Do I need a brand-new website?

Not always. Some sites need a full rebuild. Others just need clearer wording and an easier way to get in touch. I'll tell you honestly which one you've got.

Can you help with the wording as well as the design?

Yes. Getting the right enquiries is mostly about saying the right things clearly, so I shape the message as well as the layout.

Can you improve how enquiries come through?

Yes. I can make it easier to call, enquire or book, and where it helps, tidy up what happens after the form is sent.

What happens in the website review?

I look at your current site, where people lose confidence, where enquiries get lost, and what the clearest next step is.

When does a 15-minute call make sense?

Most people start with the free website review. The call is there once you've seen it and want to talk through timing or budget.

Example site

Newcastle, Lake Macquarie and the Central Coast

Your work is premium.Your website should say so.

I design every site from scratch around your business and build it myself, so the people who check you out before they call find a business worth calling.

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See Recent Work

Rod Fernandez

Designer and developer

5.0 from 17 Google reviews

300+

Websites built

20+

Years building websites

PageSpeed score

This site, Google's mobile test, median of three

$2,999

Builds from

Ex GST

Honest guidance

I'll tell you when a rebuild isn't the right call

If sharper words, a clearer structure or an easier way to get in touch will do the job, that's what I'll recommend. The goal is the right fix, not the biggest project.

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Recent work

A guitar brand, a lakeside cafe and my own software label

Each one built around how that business wins its customers.

NAVA Headless GuitarsAustralia

Boutique Guitar Brand Website

NAVA build headless guitars and needed a website with the same restraint as the instruments. I designed and built it from scratch, with room for the range and a clear way into a custom-build conversation.

GuitarsBrand WebsiteCustom DesignView project

Chhay By The LakeSummerland Point, NSW

Lakeside Cafe Website

Chhay and Lan's family cafe at Summerland Point needed to be found by people searching nearby. I built a website that leads with their story and keeps the menu a tap away.

HospitalityLake MacquarieWebsiteView project

Zeta-Hybrid TechAustraliaMy own software label

Scroll-Driven Software Showcase Website

A virtual studio rack, a jazz practice tool, a transcriber and an AI agent I run, all on one scroll-driven site. I built the site as custom code, and it's where I try techniques before they go into client builds.

SoftwareCustom CodeScroll MotionView project

Client proof

What clients say after launch

Straight from clients, in their own words.

Rated 5.0 from 17 Google reviews

The difference he has made to the site is amazing. It is significantly faster and more stable, and he managed to achieve that without compromising the design or functionality of what is quite a complex website.

Anita MartinE Digi Marketing

Rod has recently re designed our old Central Coast Warehousing website. Rod was a pleasure to deal with. Enthusiastic, proactive and very creative with the look and feel of the site. I had been dreading getting this website done but Rod made the process so easy I kicked myself I had not done this a few years ago. And most importantly we have been consistently getting lots of new business as a result.

Marie Rowe CCWBusiness Owner

Businesses I've built for

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How it works

From first look to live site

Most projects start with the free website review, so you'll know the next step before you commit to anything.

Stage 01

Review

I look at your current site, your services and where people lose confidence before they get in touch.

Stage 02

Plan

I work out the pages, the message and the route to enquiring, around how your business wins work.

Stage 03

Build

I write, design and build the site so it's easy to trust and easy to act on.

Stage 04

Refine

Once it's live, I check the forms and tracking work and fix anything that's off.

Insights

How I choose what a website is built on

My own measurements and reasoning. They're written so you can ask the right questions before you agree to any platform.

Website Strategy7 min read

Custom-coded vs WordPress: a real-world speed comparison

The same local business, the same services, one website replaced by another, both measured with Google PageSpeed Insights on the same day. Not a laboratory test, but the closest the real world gets.

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Website Strategy5 min read

Why I don't start with WordPress (and where it's still the right call)

A first-person case for choosing the platform last, with the one comparison I've measured and five questions to ask before you agree to any platform.

Read article

Engineering Notes9 min read

Astro or Next.js for a business website?

My rule for choosing between Astro and Next.js, and what two of my own sites send on first load, measured with PageSpeed Insights on 25 October and 5 November 2026.

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See All Insights

Questions people ask first

Frequently Asked Questions

Final step

Find out what your website needs

Send me your site and I'll show you what's working and what I'd change first.

“He was highly professional, understood our concept perfectly, and delivered a beautiful, high-quality website.”

Phearen Touch, Chhay by the Lake

Get a Free Website Review

Book a 15-Minute Call

No hard sell.