Remember the good old days when search meant typing “best pizza near me” into Google? Well, the game has changed. Now it’s “Hey Siri, where’s the best pizza place around?” or “Alexa, find a plumber near me.” People aren’t just searching anymore—they’re asking. And AI-driven platforms like Siri, Alexa, Chat GPT and chatbots are giving them answers instantly.
So, where does your business stand in this brave new world? Are you the answer… or invisible?
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So, where does your business stand in this brave new world? Are you the answer… or invisible?
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AI has come a long way since the early 1950s, when researchers began exploring machine learning’s potential. Fast forward to today, AI isn’t just for tech giants; businesses of all sizes can harness its power to improve customer service, increase engagement, and drive sales. Among the most accessible and beneficial applications of AI is the custom chatbot. These digital assistants aren’t just for large companies anymore—AI chatbots can make a transformative difference for small and medium businesses too.
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When it comes to promoting and representing your small business online, it's important to have a strong, professional presence. Many businesses today turn to social media platforms, like Facebook, to create that presence. However, using a Facebook page as your primary or only online presence can be a huge mistake.
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Web design might sometimes seem like an unnecessary expense for some small business owners. In fact, it's quite the opposite. User habits and Google search algorithms change regularly. You're missing out on valuable traffic (and potential customers) if you're not consistently modernizing your website.
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Do you need to build a website for your small business and are considering building one yourself? Unfortunately, many people think that it's something that they can build on their own. Only after making a low-quality website do they realize that they would have been better off leaving it to the professionals.
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If you run a small business, no matter what it is that you do, or where you’re located, you need a website. Small business websites are crucial for online visibility, branding, and driving sales, but only if you've got good web design.
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93% of surveyed shoppers make buying decisions based on online reviews. That's a huge percentage! If you run a business, your reviews are vital to your success.
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One recent report suggested that a company's reputation can account for more than 60% of its total value. As a result, your business might not be worth as much as it would be worth otherwise simply because of its reputation.
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A website is a vital component to a small businesses’ success. However not an website will do. About one in five small business websites struggle to generate traffic to their website. Meanwhile, 57% of users won't recommend a company with a poor mobile web design. If your website doesn't offer a positive experience, you could lose potential customers.
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There are over 5.07 billion daily Internet users in the world, so there's a large base of potential customers you can reach with your website. But before you can tap into that potential, you need to know whether your website is capable of attracting those visitors. Your website traffic stats are a good place to start.
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According to a recent survey, about half of all American small businesses lack a solid marketing plan. Not having a plan in place is one of the biggest marketing mistakes that any small business can make.
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A recent study found that 50% of consumers believe that website design is a fundamental factor in a business’s brand. Website design showcases your business’s style, attitude, and aesthetic.
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