Websites that earn trust before the phone rings.
Twelve example sites built for established firms, from law and private wealth to wineries and boutique hotels. Each business is invented. Each site is designed from scratch, written for that business and custom-coded, the way I'd build yours.
- Examples
- 12
- Industries
- 12
- Dashboards
- 5
- SaaS products
- 2
Find your industry. Open the site.
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Northmere Private Wealth
A dark, cinematic site for a fee-only wealth firm. A cursor lens shows the headland at sunrise, and the approach unfolds in pinned chapters.
Instrument Serif · Geist
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Ashcombe Kerr Lawyers
Editorial and unhurried. Practice areas open with a floating image preview, and a pinned timeline shows how a matter runs.
Newsreader · Inter Tight
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Keelson Insurance Brokers
Bold and industrial. Industries slide past on a pinned horizontal track, each with the risks that industry carries.
Bricolage Grotesque · Instrument Sans
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Pellbrook & Co
Bright and numbers-first. A mini dashboard builds from messy books to a forecast you trust as you scroll.
Fraunces · IBM Plex
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Merrin Hale Architects
Swiss grid, big type and a project reel. A section drawing of a house draws itself line by line.
Schibsted Grotesk · IBM Plex Mono
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Wexcombe Homes
Limestone and timber warmth. Scroll through a build from slab to handover, month by month.
Cormorant · Jost
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Carrow & Finch Property
Magazine elegance for a waterfront agency. Featured homes glide past with price guides and figures that count up.
Bodoni Moda · Figtree
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Ainsley Rook Interiors
Layered and tactile. Material swatches fly in and settle into a palette as you scroll.
DM Serif Display · DM Sans
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Saltbush & Stone Landscapes
Stone, water and native planting. Plants grow through the four seasons on a pinned scroll.
Hanken Grotesk · Literata
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Tidewell House
Sun-washed and slow. A day at the hotel shifts from dawn to dusk colour as you scroll.
Playfair Display · Work Sans
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Marrowgate Estate
Old-world warmth with modern restraint. The range turns through four wines as the bottle changes colour.
EB Garamond · Public Sans
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Calder Bay Dental Specialists
Calm and clinical, written inside health advertising rules. A first-visit journey draws itself in four steps.
Outfit · Lora
When a website isn't enough, I build the app too.
Three of the firms also get the software behind the website: a client portal for a wealth adviser, a monthly report an accountant's client opens, and a hotel owner's morning view. Same brand as the site, working controls, invented figures. The firms are made up. The dashboard work isn't: I've built and still build business dashboards, including a multi-store retail dashboard, and I'm building Business Brain, a product for AI Collab.
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Client portfolio portal
A private client's view of the family's wealth: net worth over ten years, allocation against target bands, every entity, goals and the adviser thread.
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Monthly reporting dashboard
What a brewery client sees each month: KPIs, profit and loss against budget, a 13-week cash forecast with a hiring scenario and every tax date.
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Bookings and occupancy dashboard
The owner's morning view: occupancy, rates and RevPAR, a 14-night room grid, booking channels, restaurant covers and today's arrivals.
Two software products. Site and app, start to finish.
Two invented SaaS products, each with a marketing site built to turn visitors into trials and the app those customers log in to. One design system runs through both.
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Mantlepoint
Document requests, e-sign and deadlines for accounting, legal and advisory firms. A dark, precise marketing site and the workspace behind it.
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Siteward
Every location's sales, labour and targets in one live view. A bright, operational marketing site and the owner's dashboard.
Different brands. One standard.
- 01
Written for the business
Every line is specific to the firm: its services, its fees, its process and the questions buyers ask before they call.
- 02
Designed and coded from scratch
Each site has its own design system. Fonts and images are served from the site itself, so nothing waits on someone else's server.
- 03
Written for regulated fields
The health, legal, financial and insurance examples leave out testimonials and carry the warnings each kind of firm includes.
- 04
Fast on a phone
Images are sized for every screen, and layouts are designed for a thumb first and a desktop second.
Your firm, built to this standard.
Start with a free review of your current website. I'll show you what's costing you enquiries and what, if anything, needs to change.
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