GEO Services
GEO stands for generative engine optimisation.
It decides whether ChatGPT, Gemini or Google's AI answers name your business when a local customer asks them who to hire.
Most owners find out they've got a problem here by accident, usually after asking an AI about their own trade and watching a competitor come back instead.
If you already know you need it, jump straight to the packages.
What GEO actually means
- Explains your services in words an AI can reuse
- Turns the questions customers actually ask into proper answers
- Keeps your business details identical everywhere they appear, which matters more than it sounds
- Builds the independent listings, reviews and mentions that back up what you claim
People used to search, then choose. Now plenty of them ask an AI who to hire and work off the shortlist it hands back.
GEO is how you get onto that shortlist. Half of it happens on your website: clear services, real questions answered properly, schema that tells a machine what it's looking at. The other half doesn't happen on your website at all, and that's the half most businesses have never touched.
Where the answers come from
- Google AI Overviews
- ChatGPT
- Perplexity
- Gemini
- Microsoft Copilot
- Voice assistants pulling from the same sources
How GEO, AEO and SEO fit together
SEO gets you into the results
Crawlable pages, sensible titles, decent speed. It's the floor, and nothing above it works without it.
AEO makes your answers quotable
Clear service explanations and real questions answered properly, marked up so a machine knows what it's reading.
GEO decides who gets picked
Being findable isn't the same as being chosen. When an AI recommends somebody it's leaning on sources that agree with each other, and most of those sources aren't yours.
Usually it's the last one that's broken
Plenty of local businesses have a perfectly good site and still never get named. More pages won't fix that.
How we measure it
- A baseline before any work starts
- The same questions re-run on a schedule
- Which competitors keep coming up, and what they've got that you haven't
- The sources the tools are actually citing
- What moved, in plain numbers
Most people selling AI search visibility can't tell you where you stand today. Which means they can't tell you whether anything they did worked either.
We test a fixed set of buying questions across the major AI tools and record what comes back: whether you're named, who's named instead of you, and which sources the answer leaned on. Then we run the same set again later and compare.
Explore the most relevant services and location pages that support this offer.
Do AI tools mention you at all?
Start with a review. We'll check where you stand across the main AI tools, show you who's being recommended instead, and tell you honestly whether the gap is your website or everything around it.