Lux Coastal Electrical Case Study: Central Coast Electrician Website
Ed Hollis ran a solid electrical business behind a brochure site that did none of it justice. We rebuilt Lux Coastal Electrical on fast custom code, with clear services and real local signals, so the website finally matches the standard of the work.
The business problem and the opportunity.
The old brochure site didn't explain the work, build trust early, or give anyone an easy way to make contact. Central Coast homeowners comparing electricians need to understand the services, see the business is local and legitimate, and reach a quote without hunting for it.
- Website rebuild
- Service-page structure
- Conversion-focused layout
The rebuild focused on clearer service structure around switchboards, EV chargers, lighting, smoke alarms, and fault finding, stronger owner-led trust around Ed Hollis, more direct enquiry pathways, and a cleaner page flow designed to help local visitors understand the business quickly.
The website strategy centred on service and location clarity, stronger trust signals, and a more conversion-focused layout. The page structure was designed to support local SEO and AEO foundations with clearer services, more useful internal structure, suburb relevance that feels natural, and FAQ-ready content that can be expanded over time.
The rebuilt site runs on custom code that scores in the high 90s on Google PageSpeed, where most template electrician sites sit far lower, and it's structured around switchboards, EV chargers, lighting, smoke alarms and fault finding so buyers land on the exact service they searched for.
“I engaged Rod to help me create a new website for my business along with some AI auto responses and lead recovery. He exceeded my expectations with everything he did, and i recommend him to anyone looking to enhance their web presence.”
A closer look at the experience.
The visual direction here was built to support clearer communication, stronger first impressions, and a more deliberate path into the most important content.
This second screenshot gives a better sense of how the project holds together beyond the hero. It helps show the supporting sections, content rhythm, and the way the layout keeps guiding attention through the page.
This case study links to the live website so you can see how the direction translates beyond the portfolio view.
Open live sitePages connected to this project.
These links connect the project to the relevant service pages, location pages, industry pages, and next-step actions across the site.
Web design Central Coast
See the main Central Coast web design page this proof asset supports.
Lead generation websites Central Coast
See the Central Coast page focused on turning more visits into enquiries.
Website redesign Central Coast
See the page for existing websites that need a stronger structure and clearer message.
AI websites Central Coast
See the Central Coast page for AI-assisted and automation-ready website systems.
Tradie websites Central Coast
See the supporting page for trade-focused Central Coast website intent.
Electrician websites Central Coast
See the electrician-specific Central Coast page this case study reinforces.
Trades and property websites
See the broader trades-focused service page.
Portfolio hub
Go back to the portfolio and compare more local proof.
Request similar work
Start a conversation if you want a similar Central Coast trade website.
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If your trade website still feels like a brochure instead of a stronger enquiry asset, start there first.
A review can show where the service structure is too weak, where trust is getting lost, and what would create a stronger Central Coast website foundation for future growth.