Lux Coastal Electrical
This project focused on making the electrical offer easier to understand quickly while improving the site’s ability to create confidence with local homeowners looking for licensed, tidy, and reliable work.
What this project needed to do well.
Trades websites often lose enquiries because the offer is too vague or trust is too weak too early. This site needed stronger service clarity around switchboards, EV chargers, lighting, smoke alarms, and fault finding, plus a more direct route toward contact.
I structured the site around clearer services, stronger credibility cues, owner-led trust around Ed Hollis, and a layout that helps Central Coast visitors understand the business quickly.
The overall direction supports better conversion by reducing uncertainty, increasing trust sooner, and giving local search traffic a clearer next action whether they need a quote, same-day help, or suburb-specific service information.
- Electrician website design
- Service-page structure
- Lead-focused local layout
A closer look at the site experience.
The visual direction here was built to support clearer communication, stronger first impressions, and a more deliberate path into the most important content.
This second screenshot gives a better sense of how the project holds together beyond the hero. It helps show the supporting sections, content rhythm, and the way the layout keeps guiding attention through the page.
This case study links to the live website so you can see how the direction translates beyond the portfolio view.
Open live siteMore case studies in this group.
Nords Wharf Trading Post
A lakeside cafe website built to showcase coffee, food, and local atmosphere while making key info like menu, hours, and location easy to find.
Liza’s
A brand-led coffee shop website built to showcase premium coffee, treats, and local character while giving the venue a more memorable online presence.
Lilac HVAC
A Central Coast and Lake Macquarie HVAC website built to explain installations, repairs, maintenance, and commercial work more clearly.
Need a site that explains the offer better and converts more clearly?
If you want a website or landing page that feels more intentional and does a better job of turning the right visitors into enquiries, let’s talk it through.