Done N Dusted Case Study: Lake Macquarie Cleaning Website
Done N Dusted had years of trust in the area but a website that didn't show it. We rebuilt it on fast custom code, with the cleaning options laid out clearly, so a first-time visitor gets the same confidence a word-of-mouth referral would.
The business problem and the opportunity.
A cleaner is someone you let into your home, so trust has to land fast. The site needed to make the options, weekly, move in or move out, and one-off, easy to compare, and give a prospective client a simple, low-pressure path to a quote.
- Cleaning website design
- Structured service content
- Quote-focused layout
The build focused on clearer service messaging, a cleaner structure around weekly, move in or move out, and one-off services, plus a presentation that reinforces experience, trust, and value.
The strategy was to reduce hesitation by making service categories easier to compare, bringing trust signals forward, and shaping the layout so local quote intent feels more natural and better supported.
The finished site loads in around a second and a half and scores in the high 90s on Google PageSpeed, and it brings the trust signals and service options forward so local quote intent has a clear path to follow.
“Rod has been amazing only a week from first contact and my website is live honestly why waste thousands , rod is very honest nothing is a hassle very reasonable”
A closer look at the experience.
The visual direction here was built to support clearer communication, stronger first impressions, and a more deliberate path into the most important content.
This second screenshot gives a better sense of how the project holds together beyond the hero. It helps show the supporting sections, content rhythm, and the way the layout keeps guiding attention through the page.
This case study links to the live website so you can see how the direction translates beyond the portfolio view.
Open live sitePages connected to this project.
These links connect the project to the relevant service pages, location pages, industry pages, and next-step actions across the site.
Web design Lake Macquarie
See the main Lake Macquarie web design page this proof supports.
Service business websites
See the supporting page for service-based businesses.
Cleaner websites Lake Macquarie
See the cleaner-specific local page this case study reinforces.
Lead generation websites Lake Macquarie
See the page focused on turning more visits into quote requests and enquiries.
Portfolio hub
Browse the full portfolio and compare more local proof.
Request similar work
Start a conversation if you want a similar cleaning or service-business website.
Questions this project helps answer.
More case studies in this group.
Lux Coastal Electrical
A Central Coast electrical business website rebuilt to support clearer service messaging, stronger local relevance, and a faster path from local search to first enquiry.
Lilac HVAC
A service-business website built to position Lilac as a reliable local HVAC specialist with clearer trust signals, stronger service structure, and a more direct path into quotes and callouts.
Shawns Lawns Maitland
A service-business website built to position Shawns Lawns as a reliable local lawn care specialist, with clearer service structure, stronger trust signals, and a more direct path into free quotes.
If your service-business website is still making trust or quote intent harder than it should be, start with the structure.
A review can help show where the offer needs clarifying, where trust is too weak, and what would create a stronger local enquiry path.